PURO coffee is the most eco-friendly cuppa you could drink. It works in partnership with the World Land Trust to protect sections of the rainforest in South America. Moreover, it’s Fair Trade — plantation workers and growers are paid fairly, and this precious commodity is produced in a sustainable manner. A blend of premium beans is roasted by a 100-year-old coffee roaster in Belgium for a rich aroma and smoothness synonymous with a soul-lifting cup of coffee. Drink PURO, help save the earth!